Today Touratech GmbH is excited to announce the appointment of Bike Adventure Imports Pty Ltd., the purposely founded new subsidiary of GPS4Africa, as the new authorised importer and sole distributor for the entire range of Touratech products in South Africa and the Subsaharan region of Africa.
“South Africa is one of the largest and most exciting adventure motorcycle markets in the world with a very active and passionate rider community. Therefore we are very pleased to have GPS4Africa as our new business partner. With their extensive experience in the adventure motorcycle market, we are convinced to bring the same service and quality standards to the South African riders which Touratech is known for in many countries all around the world.” says Martin Wickert, Chief Marketing Officer of Touratech GmbH.
The official launch of the multi-channel distribution business will be on September 1st 2018. There will be a dedicated Touratech showroom in Pretoria, Gauteng at the premises of GPS4Africa and also option for online purchases.
About GPS4Africa
In 2007 Pauli Massyn, owner of GPS4Africa, started his passion for the adventure motorcycle market in his garage from home in Pretoria, South Africa. He initially started selling and fitting all kinds of motorcycle products, including Touratech products since day one. He moved to bigger premises a few years later and today is one of the best known adventure motorcycle speciality fitment and supply businesses in Africa. His attention to detail is unique to the market and Pauli believes in “customer-is-king” - what made GPS4Africa what it is today.
“I really am passionate about my business. I started GPS4Africa as a hobby and I think I am really privileged to be able to run my passion as a business. My clients also know that I work on every motorcycle as if it is my own. I am painfully neat and I am very proud of my work. With the same attitude towards customer service, I am excited about the opportunity to start the distribution business and relaunch the Touratech brand in South Africa” Says Pauli Massyn.
About Touratech
Founded in 1990 in Germany, Touratech GmbH is a leading manufacturer of adventure motorcycle equipment. With an innovative and constantly developed product portfolio that covers the entire needs around adventure riding, Touratech products are highly appreciated by adventure riders and world travellers from all over the world.
After a fresh start in 2018 as part of the Pelzer Swiss Holding AG, Touratech is well positioned to continue as a trendsetter in the motorcycle and travel scene and expand its market position, as well as its worldwide distribution network.
For more information about Touratech GmbH and their products please visit:
https://www.touratech.com
For more information about GPS4Africa please visit:
https://www.gps4africa.co.za/
Media Inquiries Pauli Massyn:
Tell: +27 (0)12 665 2830